Whether you are thinking about getting started with a new internet business venture or have a traditional business that you want to promote online, there are a few key fundamentals to online business marketing success:1) Memorable URL: Your URL is the web address. Think of it as your online billboard, so choose wisely. Make sure your URL is easy to remember, easy to spell, and will be attractive to your target market. 2) Attractive Landing Page: Your landing page is the first impression, and we all know how important first impressions are. Your visitors will decide in the first 5 seconds if you have what they are looking for, and if you don’t they will hit the “back” button and you just lost a potential sale. Be sure to think about the layout of the information on the page. It should be easy to navigate and should not be overloaded. Also, have a clear call to action on your landing page. Tell your visitor exactly what you want them to do. 3) Opt-In Box: Having an opt-in box just means you have a way to gather your visitors information. A name and an email address (a must have). The best way to get a visitor to “opt-in” is to offer something. People are not going to be inclined to give you something for nothing. If you can provide visitors with value, maybe a newsletter or a “member’s discount”… anything that will entice them to share their name and email address. Once you have captured their info, you now have the green light to maintain contact. This is important. Through the use of carefully crafted auto-responders your readers will learn more about your expertise, knowledge, product line, and most importantly you are able to build a trusting relationship (and people like to buy from people they trust).4) Quality Auto-Responders: Auto-responders are pre-written email messages that are sent out to your web visitors that have decided to “opt-in” on your landing page. The information included in the auto-responders must be consistent with what you offered on your landing page. If you promised a free 7 day boot camp on how to write Ezine Articles, then that is what they should be getting. Be sure to take advantage of this precious opportunity to build a quality relationship with your site visitors. You will be able to increase your numbers dramatically by simply using auto-responders to help close the sale. Be sure to educate yourself on how to write effective ad-copy to maximize this strategy.5) Get In The Social Media Game: Don’t miss the action; social media is the hottest trend on the internet today. Anyone that is utilizing the internet to promote a business better be doing this. If you’re not, you’re missing out on free advertising. Social media is a simple, free strategy to drive traffic to your website and we all know the name of the game is TRAFFIC. There are lots of options out there when it comes to social media, some of the more popular sites right now are FaceBook, Twitter, and YouTube for starters.At the end of the day, know the most critical factor in your success online is your ability to lay a strong foundation. All you have to do is understand simple fundamentals to running a successful online business. No matter what business you are promoting or what target market you are after, these 5 tips covered here represent the basic fundamentals to successful online business marketing.
Although it is desirable to cut the costs of your online business, such reductions need to be performed carefully. Some companies are so intent on cutting their overall online costs that they completely lose sight of their business. If you are excessive when making cuts, it could be detrimental to your company as making profit is difficult without any customers! However, there are a few easy ways to make enormous savings on your online business without materially affecting its products or services. Below we will outline some of these cash saving tips.Start Cloudsourcing
If your small business is expanding or else a current employee leaves, you have to begin the long and laborious search for new talent. It has been suggested that you could pay as much as $4,000 searching for a new employee. Then you have the small matter of training, insurance, holiday pay and other expenses associated with workers. A viable alternative is cloudsourcing which is the practice of hiring freelance employees. Many of the world’s top writers, marketers and designers work freelance. You can find outstanding talent on sites such as Odesk and Elance. Freelance employees do not require insurance, payment for sick days and so on which makes cloudsourcing an immediate cost cutter. In return, you have access to potentially hundreds of professionals so your online business will never lack employees.Reduce Pay-Per-Click (PPC)
PPC is feted as one of the best forms of advertising on the market but it can be very expensive. Although it is indeed an excellent method of attracting customers, why should you pay for every click when it doesn’t guarantee a sale? It’s much cheaper to ensure that your website is optimized for keywords relevant to your industry. SEO is known to have one of the best returns on investment in the online marketplace. Get your website to the top of the search engines and receive thousands of clicks for free.Eliminate Unnecessary Partners
This mainly refers to the practice of selling on sites like eBay. You end up paying up certain partners up to 12% of your sales in fees. One of the main goals of any online business should be to set up its own website and sell directly from it. You receive 100% of any sale thus saving potentially thousands of dollars over the course of a year.Finance Charges
This tip applies to online and offline businesses and involves financial responsibility. It’s not unusual for a small business to pay hundreds, if not thousands, of dollars a year on late payments, credit card processing fees and even membership fees on business credit cards. The simple task of keeping up to date with existing bills actually reduces your overall cost of operation! Now that you’re online, use the internet to schedule payments which ensures you’re never forced to pay a late fee again! Look at the fees you incur by using credit; are they necessary or is it possible to get a better rate elsewhere?These are simple tips that can increase the bottom line of any online business while reducing costs. For small businesses in particular, such costs add up to significant savings over the course of a year.